August 25, 2011

Preparing for Hurricane Irene

An earthquake rattled the entire eastern seaboard for just a few moments this week. It gave no warning, absolutely no indication it would ever happen, and then in a matter of seconds, it disappeared. By late afternoon, everybody was back into the Manhattan groove – and whatever passes for it in Washington, Philadelphia and so on.

But the quake was only the lead paragraph on what will be a week-long weather story about another, more slowly approaching bit of tumult: Hurricane Irene.

Before the storm:
  • Listen to a NOAA Weather Radio for critical information from the National Weather Service.
  • Check your disaster supplies and replace or restock as needed.
  • Bring in anything that can be picked up by the wind (bicycles, lawn furniture).
  • Close windows, doors and hurricane shutters. If you do not have hurricane shutters, close and board up all windows and doors with plywood.
  • Turn the refrigerator and freezer to the coldest setting and keep them closed as much as possible so that food will last longer if the power goes out.
  • Turn off propane tanks and unplug small appliances.
  • Fill your car’s gas tank.
  • Talk with members of your household and create an evacuation plan. Planning and practicing your evacuation plan minimizes confusion and fear during the event.
  • Learn about your community’s hurricane response plan. Plan routes to local shelters, register family members with special medical needs as required and make plans for your pets to be cared for.
  • Evacuate if advised by authorities. Be careful to avoid flooded roads and washed out bridges.
  • Because standard homeowners insurance doesn’t cover flooding, it’s important to have protection from the floods associated with hurricanes, tropical storms, heavy rains and other conditions that impact the U.S. For more information on flood insurance, please visit the National Flood Insurance Program Web site at http://www.floodsmart.gov/.
During the storm supplies needed:
  • Water—at least a 3 day supply; one gallon per person per day
  • Food—at least a 3 day supply of non perishable, easy to¬ prepare food.
  • Flashlight
  • Battery powered or hand crank radio (NOAA Weather Radio, if possible)
  • Extra batteries
  • First aid kit
  • Medications (7 day supply) and medical items (hearing aids with extra batteries, glasses, contact lenses, syringes, cane)
  • Multi purpose tool
  • Sanitation and personal hygiene items
  • Copies of personal documents (medication list and pertinent medical information, proof of address, deed/lease to home, passports, birth certificates, insurance policies)
  • Cell phone with chargers
  • Family and emergency contact information
  • Extra cash
  • Emergency blanket
  • Map(s) of the area
  • Baby supplies (bottles, formula, baby food, diapers)
  • Pet supplies (collar, leash, ID, food, carrier, bowl)
  • Tools/supplies for securing your home
  • Extra set of car keys and house keys
  • Extra clothing, hat and sturdy shoes
  • Rain gear
  • Insect repellent and sunscreen
  • Camera for photos of damage
After the storm:
  • Continue listening to a NOAA Weather Radio or the local news for the latest updates.
  • Stay alert for extended rainfall and subsequent flooding even after the hurricane or tropical storm has ended.
  • If you evacuated, return home only when officials say it is safe.
  • Drive only if necessary and avoid flooded roads and washed out bridges.
  • Keep away from loose or dangling power lines and report them immediately to the power company.
  • Stay out of any building that has water around it.
  • Inspect your home for damage. Take pictures of damage, both of the building and its contents, for insurance purposes.
  • Use flashlights in the dark. Do NOT use candles.
  • Avoid drinking or preparing food with tap water until you are sure it’s not contaminated.
  • Check refrigerated food for spoilage. If in doubt, throw it out.
  • Wear protective clothing and be cautious when cleaning up to avoid injury.
  • Watch animals closely and keep them under your direct control.
  • Use the telephone only for emergency calls.
Tips for recover:

As you rebuild
  • Secure double entry doors at the top and the bottom.
  • Strengthen existing garage doors to improve the wind resistance, particularly double- wide garage doors.
  • Protect windows with permanent storm shutters or one-half inch marine plywood that is pre-cut to fit your doors and windows.
  • Clear loose and clogged rain gutters and downspouts to prevent flooding and unnecessary pressure on the awnings.
  • Select trees that are not as subject to uprooting to replace damaged ones. A gardening or landscaping professional can give you excellent advice.
  • Identify a place to store lawn furniture, toys, gardening tools and trash cans that is away from stairs and exits to prevent them from being moved by high winds and becoming missiles.
Ask a professional to
  • Ensure roof sheathing is properly installed.
  • Ensure end gables are securely fastened to the rest of the roof.
  • Fasten the roof to the walls with hurricane straps.
  • Elevate your home if it is near the coast and subject to flooding from storm surge.
A resource for hurricane readiness is http://www.ready.nj.gov/ or call 2-1-1. In the event of an emergency after business hours, dial (866) 413-9850 to reach a representative of Wentworth. Please note, an emergency is a situation involving imminent danger to property or individuals and which requires immediate attention.

August 14, 2011

How to Measure and Grow your Social Media Reach

Social Reach is the total number of individuals across all social platforms you engage who actively follow (fans, followers, subscribers) your company. For example, a company with 10,000 Facebook fans, 5,000 Twitter followers and 1,000 YouTube subscribers has a total Social Reach of 16,000.

A company’s Social Reach drives the level of benefit for all social media efforts. Most companies are engaged on multiple social channels, but how many social channels are enough? There are no hard and fast rules, but the experts agree that companies should participate in as many social channels as possible - as long as their target customers can be found there and sufficient resources can be dedicated to ensure high-quality execution in all chosen channels.

Jason Falls, principal at Social Media Explorer, explains, “Companies need to prioritize social media channels by how extensively these channels are being used by a company’s target audience. Every company needs to grow their reach - this is the foundation on which to share content over time.”

Andrew Patterson, manager of new media at MLB Advanced Media, says that “the decision on number of social media channels for a company is contextual. What is important is how consistent you are with engaging in a social media channel. You can’t be there one day and gone the next. If you have the resources to be consistent across multiple channels, then by all means do it. But if you spread yourself too thin, you will end up disappointing your fans and followers and jeopardizing your social marketing initiative.”

Social Platforms of Choice
Facebook, Twitter, and the use of landing pages and company blogs are the leading platform choices for brands of all sizes, with a growing number of companies reporting planned integration of YouTube, SlideShare, Flickr and Foursquare in 2011.

Best-in-class companies use three to four social media platforms (e.g. Facebook, Twitter) vs. the average company, which is using less than two social media platforms. Best-in-class companies also have multiple channels within each social media platform as shown in the next two graphs.


Measuring Social Reach
To measure your company’s Social Reach, you need to measure the number of total social profiles you have accumulated across all of your social media platforms.

Use that initial Social Reach to measure your Social Reach Velocity – your Social Reach Velocity is your ability to grow your Social Reach with social marketing over time.


How are you measuring your social efforts?  What platforms prove most effective for you?  Have you ever considered Social Velocity?


PHANTOM POWER
Marketing by Design
www.phantompower.co