October 17, 2011

THIRD THURSDAY



If you’re reading this I can assure you that you are one of the coolest people you know.  THIRD THURSDAY, a promotion sponsored by PHANTOM POWER, is open to all Fans of PHANTOM POWER on Facebook and Followers of PHANTOM POWER on Twitter.
It’s called POINTS FOR PERKS and this is how you play… Each THIRD THURSDAY, PHANTOM POWER will offer up some extra pocket change, event tickets, music and sports memorabilia and more.  On the  THIRD THURSDAY of each month a prize will be posted via PHANTOM POWER’s social network’s and you’ll have 36 hours to cash in your points to collect!*
STEP 1
“Like” PHANTOM POWER on Facebook and/or
“Follow”
PHANTOM POWER on Twitter.
STEP 2
Each time you “Share” or “Retweet” a message from PHANTOM POWER earn 1 point.
TIP! “
Like” and “Follow” … The more shares and retweets, the more points.
STEP 3
Cash in your POINTS FOR PERKS! 
*POINTS FOR PERKS giveaways are in limited quantity. 
Winner(s) will be chosen at random and will be notified by the last day of each month.
**Points expire at 11:59PM each THIRD THURDAY of the month. 
Participants can start earning points again the very next day!

PHANTOM POWER
Marketing by Design
www.phantompower.co 

About PHANTOM POWER
PHANTOM POWER is a full-service marketing, interactive and public relations agency specializing in the arts, entertainment and small business solutions. We offer a full range of services traditionally performed by large advertising agencies or in-house marketing departments — all in a fraction of the time and at a fraction of the cost.

PHANTOM POWER distinguishes itself through its ability to consistently produce marketing campaigns that are inventive in form, sound in concept and return big business results at small business rates.  Certified in the Client Needs Analysis process, PHANTOM POWER's Marketing by Design approach ensures customized service and personal attention to your needs.  It is the foundation for designing an integrated marketing plan unique to your goals and objectives.

Established in 1999, PHANTOM POWER's roots are in music marketing and promotion.  Since that time we have grown to successfully deliver marketing campaigns for over 100 clients; from entrepreneur through Fortune 500 brands.  We are based in Highlands, NJ - where the Jersey Shore begins.
 




October 14, 2011

Greetings from Occupy Wall Street

by Guest Blogger Linda Pricci

Once you visit Occupy Wall Street you can no longer pretend it isn’t there. I entered the encampment as a tourist—literally, as I was on my way to see the reflecting pools at Ground Zero—but quickly realized that a movement like this demanded respect. I decided to walk around this tent city located in a small New York sidewalk park about the size of a building plot—usually all concrete with the exception of sporadic trees and flower pots—to find that it’s now all tarps, drum circles, mattresses, folding tables reflecting any and all issues, and oh yeah, bodies.

I did what I normally do, which is to form an immediate opinion of the crowd in reaction to what I saw: homeless bohemians lying around in various states of inebriation. I thought, “Well, if you have to be homeless, why not make a party of it”. The whole thing felt convenient for some—a place to rest your head within a community of like-minded individuals. I understood why they were angry (mostly) and I got their anger, but I could not get over the whole “what’s the point” of the whole thing. I’ll admit I was intimidated because part of me felt like a fraud, with my good job, nice apartment, and new car. These people were not like me. I was on the outside of the barricade looking in.

As I walked around, I found myself acclimating to the spirit of the thing, allowing the energy to penetrate my walls. I stopped looking at people with pre-conceived notions and started to really want to know why they thought they were there. So I figured the only way to know what they were thinking was to ask.

I approached Paul with a rather silly “hi” wave and a “How long have you been here?” I immediately made my intentions clear (that this was a fact finding mission) because I figured the only way not to feel like a fraud was not to act like one. Paul explained that he has been homeless ever since he was discharged from the Iraq War, but with his baby face I almost couldn’t believe it. Since being sent home, the government no longer had any obligation to pay him the money he was promised as a veteran and now had to live on the streets. I felt comfortable enough to ask Paul why he was discharged, and he told me that 4 months before his tour was over he turned in all his ammo, refused to take part in storming civilian homes, and began to help the Iraqi people. This was treason.

I then opened up about my fears—the ones I felt I was too “privileged” to admit—and was met with something totally unexpected: empathy. I had just looked a homeless stranger in the eyes and confessed my fear that at any moment the life I have built for myself could crumble. I have no savings and work paycheck to paycheck. My parents will not be around forever and it feels like no matter how hard I work at my mid-level, modestly paying job, I will likely never own my own home. At 33-years-old, I now realize I never had a chance at the “American dream” of my parents’ youth. The moment I lose it all, I am no different than any of these people living on the street.

Paul explained that we (a phrase he used throughout) cannot sit idly by and watch as 1% of our country holds 100% of the cards. We have occupied Wall Street because we deserve to live in a house and know that the bank won’t use some small print in a contract to price us out of our homes; because we deserve to be educated and should not have to begin our lives saddled with student debt; because we should feel that working hard means that we can afford the basic essentials—and even some luxuries—without the fear of losing our life savings in a flash; because there is plenty of work, plenty of housing, and plenty of resources for us all to coexist; and because there are plenty of us to form a worldwide community to ensure each other’s survival. Sounds like utopian, hippy bullshit, doesn’t it? Well, that’s the real injustice.

What Paul made me realize is that people need to fundamentally shift their way of thinking. We can’t Occupy Wall Street fighting for a way to get everything we want. We need to change what we want. When people become comfortable with less, they will want less. When people want less, they will stop acquiring at the expense of others. The media likes to think that there is no real cause at Occupy Wall Street, but the truth is there are many. And no matter how disparate they may seem, they all can be traced to one deadly sin: Greed.

While talking to Paul, I pointed to a large building and said, “I feel like this building represents this fight. It’s huge and overwhelming and I know no matter how hard I try I will never be able to scale it. I will never be able to go through it. I will always have to reside to the fact that I must go around it”. And that’s when Paul looked up and said “Yes, but if you stand on all of our shoulders, we’ll get over it together”.

Occupy Wall Street
as reflected in the Freedom Tower
Even if the fight at Occupy Wall Street does not directly affect you, it does not mean it is not your fight. These injustices, previously left unchecked, have become acceptable to the point of slowly consuming us all. Like Paul said, he is willing to fight for the people who live in their comfortable homes and are unable or unwilling to engage. “I fight for them as much as I fight for myself because they are victims too. Even if they don’t know it.”

I entered Occupy Wall Street thinking, “What can one person do, really,” but what I learned is it’s not about one person changing the world. It’s about one person helping to change the voice of the silent majority. And as for the rich minority, I’ve learned that we’re not likely to change their way of thinking. We need to teach the masses to speak out and believe that change can happen, so that someday it’s one of our own on the ballot. This is evolution, not war.


View a complete Occupy Wall Street Photo Summary by Linda Pricci

October 1, 2011

Is the Secret to Twitter Success Link Sharing?

When it comes to using Facebook to promote your business or blog, it seems pretty straightforward as to how exactly to use it. Sure, there are always things we can learn to help boost our Facebook fan numbers and interaction with them, but as far as structure goes, it’s pretty simple.

But what about Twitter? What’s the secret to Twitter success? According to this article, it’s link sharing. The article is rather long, but basically what it’s saying is that we have the same basic tool – 140 characters – but it’s exactly how you use those that counts.

A few interesting studies have been published lately that
all seem to point to the same conclusion –
the secret to Twitter success is driving links.

This infographic from Get Satisfaction shows the top reasons why people follow brands. For Twitter, it shows the third reason is interesting or entertaining content – so link sharing.



The article sums up Twitter success as seeing what works best for you. Do you get better results when you do one link a day, link to a video, say something before the link that grabs your followers’ attention?

What do you use Twitter for the most? Getting information, entertainment, interacting with your followers and do you think link sharing is the key to Twitter success?


PHANTOM POWER
Marketing by Design
http://www.phantompower.co/