Marketing music online isn’t an easy job these days. There are many places to be and a gazillion tools to use. With all the learning and managing required your head can start spinning pretty quickly and your precious time can evaporate quicker than Windex on sun-drenched windshield. But I think Google+ might just help us with that.
Brogan Knows
At first thought Google+ looked like another take it or leave it ploy by Google to grab some attention away from the Facebooks and Twitters of the world. But after reading Chris Brogan’s Google+ 50 post, I have changed my mind.
He goes through and points out how Google+ – along with some of the new features like Circles (more on that below) – will bring all of their stand alone tools like Picasa, Gchat, Gmail, etc together for a one stop social party. Which got even more weight a day later when Google announces is will rebrand Picasa and Blogger.
Add that to fact 400,000+ Android phones are being activate per day it doesn’t take a rocket scientist to see Google might have something here that is useful for music promotion.
Here is the part of the Chris’s post that really perked my interest...
“How long before we see our first Hangout live music “jam?” That’s one record button away from being supercool. And one “name your price” Google Checkout tweak away from being instant micro content for sale.”
How cool would that be? Monetized (or not) push button live shows – with all the promotion tools included – at your finger tips. Almost makes sites like Ustream and StageIt sound complicated.
Circles
CDBaby also recognized the potential of the Google+ Circles feature in a post . They bring up a great point:
Basically, you can put your friends into different categories and communicate with each of them separately. For most users, circles would probably include “family,” “close friends,” “acquaintances,” “work associates,” etc. But for musicians, this function could have some added benefits if account holders are allowed to create circles for in-town fans, fellow musicians, booking contacts, studio owners, journalists and bloggers, etc
That will be pretty slick. How many times do you want to share links, vids or chit chat with other artists about music marketing on various social networks but don’t because you don’t want to share that conversation with your fans and vice-versa?
Being able to segment conversations means you may not have to have two Twitter accounts or multiple fanpages to log in and out of.
The Tip of The Iceberg
And really that is the tip of the iceberg. I can’t get in to try out Google+ at the moment to really poke and prod but you can bet I will be in there playing around the minute I get a chance. Stay tuned
In the meantime, go check out Google Plus for yourself. And I strongly encourage you to go and read Chris Brogan’s Google+ 50 post and check out the conversation going on in the comments because he goes into way more depth than I have time or first hand knowledge to here.
Oh and as a side note, Google getting bigger and better is kind of freaky. Hell, between my email, my reader, my phone, etc, the conspiracy theorist in me knows they have a crap load of my information. But [fingers crossed] hopefully it is much ado about nothing and I can reap some time saving and fan finding benefits of pretty innovative thinking on their part.
What about you? Do you know something I don’t? Will you use Google Plus?
PHANTOM POWER
Marketing by Design
http://www.phantompower.co/
July 15, 2011
Sell the HOLE – Not the DRILL
"As much as creative marketing and promotions can help a product, service, or company stand out," writes Linda Ireland at the MarketingProfs Daily Fix blog, "it always comes down to a simple premise: Did you solve the need that triggered the customer to act in the first place?" In other words: You can surprise and delight customers all you like, but it won't matter if you don't fix what they asked you to fix.
So keep your focus on this goal with tips like these:
- Do what you said you would do
You'll impress customers by providing the product or service you promised, on time and without any surprises along the way. It would seem self-evident, but this oft-forgotten concept forms the foundation for every positive customer experience. - Don't create more work for your customersThey're paying you to make a pain point go away—it won't seem that they've gotten their money's worth if they have to jump through hoops to get anything done.
- Don't tout unnecessary benefitsA slew of new features won't excite a customer who doesn't need them; if you insist on discussing them, it'll start to feel like tiresome oversell. "Keep it simple," she says. "Fix their problem. Then stop. Then solve another one."
- Don't forget the emotional aspect of customer experienceInspire loyalty and satisfaction by matching your actions to the way a customer should feel at each stage of the process.
The surest way to surprise and delight a customer is to roll up your sleeves and solve her problem.
Marketing by Design
http://www.phantompower.co/
Subscribe to:
Posts (Atom)