Some you probably have thought of, many you probably have not. Maybe some you just need some reminders on some of the more obvious ones! Either way, there are some new ideas, and links to very useful websites that can help promote your music, website or social networking pages. If you have feedback on any of these particular websites, or if you have ideas to add to the list… let us know!
- Build a Professional Website
- Play Your Instrument In Odd Places (think flash mob)
- Have business cards ready to give outVistaPrint is about the best and cheapest
- Keep your fans in the loop with Email Marketing GET A 60 DAY RISK FREE TRIAL AT CONSTANT CONTACT
- Ask to Open For More Established Bands
- Create/Produce/Sell/Giveaway Wearable Merchandise
- Promotional Giveaways with your logo is TANGIBLE ADVERTISING
- Supply local hot spots with branded supplies
Have a local bar that hosts musicians? Do they need disposable pints? Customize! - Create a Facebook Fan Page
- Hire A Social Media Marketing Expert
- Embrace Video Marketing and post your performances on YouTube
- Post In Online Community Forums and Message Boards
- Post in Free Online Classifieds Such as Craigslist in the Musicians Section
- Build a mailing list; one for fans, one for venues and blast with postcards
- Promote your website, social networks and blog in a Local Bands Directory
- Promote Your Gigs using Facebook Events
- Get As Many Links From Other Sites to Your Website as Possible
- Builds your pagerank on Google. Perhaps a link exchange with other artists?
- Install and Maintain a blog on your website
- Submit Articles to EzineArticles.com
The top article syndication website online. Don’t forget to link to your site. - Post about your Music in the Music Forums for your local newspaper
- Create and Distribute Online Press Releases
- Take Out TARGETED Facebook Ads
- Play As Many Open Mics As Possible
- Play At Festivals and give Out Stuff
- Be Willing to Play For Free
- Dress your poodle in a doggie sweater with your name on it
- Hire a Booking Agent (choose carefully)
- Stay In Contact With Your Fans with an Email Marketing Program
- Give out branded Scratch-and-sniff Stickers With Strange Smells
- Compete for prizes and band exposure on websites like ourstage
- Recruit Hot Girls To Act As Groupies
This tactic isn’t for everyone - Always provide your venues signage and use stage banners
- Create Promotional Post Cards / Calendar Cards and Distribute
Music venues, record stores, coffee shops, commuter hubs, gyms, salons - Hire A Publicist
- Release Demo CD's to Record Companies
- Blow up Beach Balls with your Logo and leave them on the beach
- Network, Network, Network
- Hang out/Perform at Karaoke Bars
- Attach Promotional Material, Bumper Stickers, Lettering, to Your Vehicle
- Host Local Open Mic Nights
- Participate in Local Charitable Functions
- Upload Your Songs Anywhere Possible
- Give out as Much Stuff As Possible With Your Logo on it
- Advertise Upcoming Shows and Events on Community Websites
- Advertise Upcoming Album Releases On all Fronts
- Frequently Update Website, Facebook, Twitter and Blog if you have
- Give Music Lessons
- Launch a Street Team and Recruit Local Fans to Help Promote Your Music for Free
- One of the Absolute Best Ways to Promote Your Music is by Word of Mouth! Don’t just tell people, but give them incentives to “share” your message online.
PHANTOM POWER
Marketing by Design
http://www.phantompower.co/
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